Discovering new frontiers: James in Japan

For centuries, the Japanese and Dutch have partnered in trade and development. In November a delegation from Amsterdam, including Mayor Van der Laan, visited Japan to consolidate this tradition. The group is part of a larger economic mission headed by Prime Minister Mark Rutte.

For the Japan Amsterdam Days 2015 James was asked to invite a creative team of denim retailers, producers, brands, archivists and bicycle entrepreneurs of various nationalities: a fitting representation of our wonderful city.

The visit to denim capital Kurashiki didn’t go unnoticed. We are very proud to see our James-san starring on Japanese national television!