james-in-iamsterdam-film

I am innovative

‘Open Mind Sharp Business’ impressive film by I Amsterdam. Can you spot James?

The term ‘Open Mind Sharp Business’ expresses the correlation between the mentality and business climate of the Amsterdam region. ‘Open mind’ refers to the region’s diversity, inclusiveness, openness to new ideas and quality of life. ‘Sharp business’ emphasises innovation, entrepreneurial spirit and the ability to do business swiftly.