How does an airport become a destination of its own? We co-created the new KLM Crown Lounge with experts

KLM Lounge

How to create an airport lounge that is a destination in its own right – and brings to life KLM and Amsterdam?

Using our Rooftop methodology, we brought together experts from the fields of aviation, neuro science, marketing, hospitality, trend analysis and luxury travel.

A breakthrough concept for a lounge, based on a city with distinct neighbourhoods that cater for travellers with different needs, desires and ‘time-zones’.

The new lounge was designed by award-winning architects CONCRETE and will open in the course of 2018.

What else did we co-create for KLM?


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James Veenhoff